Many a times we see that after promoting a particular content does not appear or rank for target keywords in organic results of search engine even after all the hard work of link building. while, on the other hand sometimes a particular content start to appear on organic results of search engines without no back-linking as well. have you ever thought why all this happens ? No idea! lets discuss in this article about search engine friendly content vs non search engine friendly content.
search engine want you to write search engine friendly content if you want to target your business keywords through that content and want that content to appear on organic search results for those relevant business search terms.
Targeting keywords in web content has always been an integral part of search engine optimization and seo executives are also familiar with it. To make a content rank on organic search results of search engines like Google, Yahoo and Bing, you have to include your target business keyword in a certain proportion and this is where the term keyword density comes handy when talking about a search engine friendly content. To make a content search engine friendly you have to include those business search terms i.e. keywords into your content for whom you want to get ranked and drive business on your website. So, first lets talk about what is keyword density and how it may be defined?
What is Keyword Density?
it is technical term in seo field which is calculated in percentage and defined for each and every keyword you wish to target through your content. In simplest word, keyword density is the percentage of the number of times a particular keyword appears on a page divided by the total number of words on that page.
Keyword Density = Total Number of Times Kw Appeared in Content/ Total Number of Words in Content*100
so lets suppose, you are targeting a particular business keyword “home cleaning company” on a particular web page content which has 200 words in it and your business keyword “home cleaning company” has appeared in this content total of 10 times then keyword density for this phrase home cleaning company will be 5% and will be calculated this way.
Kw Density(Home Cleaning Company) = 10/200*100=5%
Note: Google Considers Keyword Density as a ranking factor as keyword density specifically tells their algorithms that a page is relevant to search query or not.
More Keyword Density, More Ranking Benefits? No
Now one can say, if google is seeing keyword density in a content as ranking factor then having high keyword density for a keyword would benefit more in getting high rank in organic results but it’s not true and not going to work for all the time. making keyword density higher for a particular keyword in content can put your content in spam category also clearly. so just follow the google’s guidelines on keyword density as what they suggest is best to implement while playing with keyword density.
How Much Keyword Density A Target Keyword Should Have
Ideally Google, suggests webmasters to have keyword density for all the target key-phrases around 2-5%. if you go beyond 5% than it’s like alarming bell for google’s spam filter algorithms and your web-page could be penalized for having higher keyword density then allowed and that page might not rank well in search results or simply might be deindexed.
if you want to target a particular key phrase or keyword in content then you should make sure keyword density for each and every keyword should lie in the range of 2-5% to avoid falling it in web spam category by google spam filters. if you are hiring any content writing agency or freelance content writers then ask them clearly to maintain keyword density between the 2-5% range.