As the world is involving or adopting this digital phase so rapidly so are the arising complexities for the businesses to grow. It was just a few days back when people came to know about the term digital marketing and now a new term known as Local Seo is being introduced. Local SEO (Local Search Engine Optimization), sometimes referred to as local search engine marketing, is an extremely effective way to market your local business online, as it helps businesses promote their products and services to local customers at the exact time they’re looking for them online or in real-time. For instance, if the person searches for the best restaurants’ near him that local SEO will show the user, location which would be the best restaurants near him. Local SEO is introduced due to Google algorithms.
Top Facts About Local SEO
Some facts related to local SEO are as follows:-
- More Than 80% of Local SEO Converts
To maintain local SEO approach in business is important because most of the businesses are able to convert from local SEO. Conversion means sales. And what makes it possible is the real-time communication.
- 46% of Google searches are for local businesses
Google shows the result through local SEO. So, if the company does not get itself listed for local SEO than they are pertaining to lose. It is very mandatedd for any business that is generating their business online.
- Increase in the searches of “near me”.
Earlier people use to search about the best stores in all over the area they live in but nowadays people have customized their lists more. They search for the best places near them. For instance, if I want to purchase a cutlery item, I will search for best shops of cutlery items near me. Or even if I don’t Google will by default show me the results of those shops which would be nearby me. This can be said as the power of data and most importantly Google algorithms.
Common Myths About Local SEO
Some myths are as follows:-
- Google values back links
It was the belief of the world that Google values backlinks due to the news came but then the same statement was rectified. Then, this belief was rectified and then it came into the picture that user interface, user intent, and experience should be improved in order to optimize their website.
- Breaking any Google guideline leads to a penalty upon your ranking.
It is one of the biggest misconceptions these days when any google guideline is broke. Yes, there are certain consequences but the ranking of a site does not get affected. Though there could be soft suspension which means the business would not be able to manage its business via Google my business.
- Consulting with Google my business support for ranking issues
Google my business has a great support team available and they can be approached when one wants to ask about the features of the Google but asking about how to improve the ranking of the business on the Google by GMB support people will be not worth because they can tell you about the features but not the how to improve the business listings being not SEO experts and also they do not possess any knowledge about the Google algorithms.