The statistics say that 46% of Google searches are local. This is why it is important to optimize your local SEO and enhance the visibility of your business. When the customers are looking for some product or services and your business doesn’t show up in the search results, you might lose out on many new customers. As is evident, with the decline in traditional advertising, companies have turned to digital marketing to optimize their business.
It is needless to say that other than the techniques used in SEO, this online marketing tool has an altogether different approach. It completely focuses on the searches that are performed in the immediate area even if the query doesn’t take into account the location or the geographic area.
It has been analyzed that about 50% of people who perform the search query about the business visit the nearby physical store. So think about the conversion rate if your services and products rank in organic search results in the search queries! Optimization for SEO depends on the factors like proximity with your customers and the relevance of their search queries with your services. Content, on-page SEO, effective link building are the foundation of this feature of digital marketing.
According to the studies, local searches have the highest conversion sales as most people use voice search to find information about the business and its services. Through the techniques and methods of SEO, you can optimize your business for your customers.
We, at SEO BAY, focus on harnessing the power that Local SEO provides and to serve it to our customers in the most profound ways. With the years of experience and learning, we have come across the times when using this technique hyped the conversions rates of our customers. This is the reason why many companies and digital marketing agencies invest in learning about the key to generate more sales through this feature of online marketing.
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With the dynamics of online marketing, this is the best time to invest in Local SEO and outrank your competitors. It will help you get more conversions and bring more footfall than any other alternative. We help you to get your citations to build for improved search rankings by using a map pack, honing relevant keywords, boosting voice search, and taking advantage of online business directories.