How SEO Offers You an Edge Over Others
When you talk about digital marketing what comes in your mind first!! You all probably know that SEO is a process of website optimization in which some onsite changes are done to make your site more search engine friendly. Obviously these changes are made according to search engine guidelines. In this article, we will talk about the After these onsite changes some of the valuable back-links for website are acquired to gain some authority in search engines eyes. These back-links works as votes for you and as much as quality back-links your website will have, search engine will be giving that much priority to your website. As Your Website will be more search engine friendly and will get more exposure through quality back links, more visible it will be inside search engine result pages means for your business keywords or in simple words for your business related search queries, search engines will show you ahead of your competitors. This obviously has nothing to do with how big business you are in your local market. Even if you are a small and medium scaled business owner, you have a chance to beat your well established industry competition by just making your site search engine friendly. Below are the points about how Search Engine Optimization helps you business and how it gives you an upper edge on your competitors. Why You Need SEO For Your Business? Helps Your Business to Enhance Its Online Visibility. Establishes Your Brand Credibility. SEO Brings You More Targeted Leads Online. SEO Enables Better Return Over Investment (ROI) in Advertising. SEO Increases Your Business Conversion Rates By Transforming Potential Customers into Business Leads. Search engine optimization has been always considered great for online businesses that constantly search for new customers from distant locations to run their business smoothly and make it profitable. Search Engine optimization provides you a great opportunity to expand your business where you can’t reach physically. It provides you wide audience to target with your products and services. We can give some points that will be hopefully enough for every business owner to understand that why seo is prime for every business and what edge it offers you.Gain new customers with personal injury lawyer seo service. SEO is Not a Cost to Grow Your Business instead it’s a kind of investment that will bring result to your business in long term and will increase your organic visibility. If you are appearing below to your competitors on #2 pages with your products and services then you need to put accelerator on your search engine marketing. PROPER SEO is Much more Than SEO Friendly CMS as people usually tend to think that they don’t need an seo campaigning for their business website as they have already seo friendly website for their business while this is actually wrong as making search engine friendly website is not enough to draw sales through your prime business keywords. You need to re-analyze your business first, have to re-identify your core business keywords, have to product customer friendly, keyword enriched content that search engine bots can crawl or access easily, have to put focus on your site’s interlinking, navigation structure and lot more. All this will need a specialist search engine marketing agency who can design your SEO campaign and can implement it effectively to give you boost in search engines.
Benefits of SEO for Small Business
In today’s digital age, having an online presence is essential for small businesses to succeed. However, simply having a website or social media accounts is not enough. You need to ensure that your online content is easily discoverable by potential customers, and one of the most effective ways to achieve this is through search engine optimization (SEO). Keep reading more to find out the benefits of SEO for small businesses? SEO refers to the process of optimizing your online content so that it appears at the top of search engine results pages (SERPs) for relevant search terms. Here are some of the key benefits of SEO for small businesses: Increased visibility and traffic: When your website appears at the top of search engine results pages, you will naturally receive more clicks and visits. This can lead to an increase in leads and sales, as well as a boost in brand awareness and recognition. Cost-effective marketing: Compared to other forms of digital marketing, such as pay-per-click advertising, SEO is a relatively cost-effective strategy. Once you have optimized your website and content, you can continue to reap the benefits of increased visibility without ongoing advertising costs. Improved user experience: Good SEO practices, such as optimizing your website’s loading speed and ensuring it is mobile-friendly, can also improve the user experience for visitors. This can lead to increased engagement, longer visit durations, and lower bounce rates. Competitive edge: By investing in SEO, you can gain a competitive edge over businesses that have not optimized their online content. If you can appear at the top of search engine results pages for relevant search terms, you are more likely to attract potential customers and stand out from your competitors. Long-term benefits: Unlike other forms of digital marketing, such as social media advertising, the benefits of SEO are often longer-lasting. Once you have optimized your content and achieved a high ranking, you can continue to receive traffic and leads without ongoing investment. In conclusion, SEO is a powerful tool for small businesses looking to establish an online presence and attract potential customers. By optimizing your online content, you can improve your visibility, drive traffic to your website, and gain a competitive edge in your industry. Why Seo Is Important For Business? SEO in its simplest form stands for search engine optimization and known as the process of getting traffic from Free Editorial and Natural organic search results of the Search engines. There are many search engines in current time. SEO is a process of optimizing your website or webpage according to search engine guidelines. When a user searches something on search engine say on Google, it gives you two results i.e. one is organic search results and second is paid or inorganic search results. These free organic results constitute search engine result pages (SERP’s). Getting Your Site’s visibility high in Organic search results and getting high amount of relevant traffic is what Search engine optimization is all about. Google dominates the search engine market by sharing 78% queries globally way ahead of its competitors Bing and Yahoo. It simply mean out of 100 queries 78 to 80 search queries are searched on Google itself and this is the most genuine reason why lots of SEO Talks revolve around Google. Search engine optimization is primarily for small and medium scaled businesses rather than large scaled businesses as they have limited business outreach and will not be that much globally recognized business so they have chances to increase their consumer base by targeting relevant core business keywords that people will likely search on Google if they will be likely interested in their products or services. Every Business either sells its services or products to customers. Let’s take an example to understand why SEO can done and why it is more appropriate for small and medium scaled businesses to adapt SEO. Suppose you are a local dog food supplier in Delhi and you supply dog food to your local vendors which are your regular customers but think what will be if you choose to bring your business online and choose to dog food to all Indian cities and possibly to countries like USA, Canada, UK, etc. Definitely your business will grow and this can happen when people who require dog food can reach on their website via search engine because it’s obvious understanding that when they will need a dog food supplier they will search their query on Google, Yahoo and Bing. Top websites which will appear there will get potential customers who will be willing to buy dog food from them. So Why Being Late While Others are Expanding with affordable seo services for small business. Bring Your Business Online and Get Great Online Visibility on search engines through SEO through SeoBay India.
Is Search Engine Submission Necessary?
The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will also be indexed… and so on. For this reason, inbound linking is very important. In fact, acquiring back-links may be the most important of SEO. In theory though, a website owner shouldn’t have to ’scout’ or ‘hunt’ for links. If the presented content is of interest, useful, and/or important, there is a natural tendency among web users to link to information. This is the basis for the Google PageRank algorithm. With all due respect, submitting your site to the search engines can’t hurt. Plus, it only entails about 5 minutes of added work assuming you only submit to the big guys. And once is enough… you don’t need to submit your site more than once. It doesn’t help or get your site crawled any quicker or more often. It should be noted that submitting your site to Google, Yahoo, MSN, and many others doesn’t cost a fee. Many SEO companies assert that you need to pay to be indexed. This isn’t the case and I would stay away from these companies. They are money hungry and aren’t looking out for your best interest. Would you ever consider going on a vacation across the country without bringing a map? It is hard enough to find your way in some places with a map. How hard would it be if you tried this adventure without one? Yet, this is exactly what people do every single day in the online world. They tried to build their own businesses online without having a roadmap to success. Then, after months or years of just wandering around online, they give up in frustration and quit. They walk away saying that the Internet doesn’t work for them. The reason it didn’t work is that they didn’t pick up a map and follow it! You don’t have to end up lost in the online shuffle. Below I will give you ten steps to help you map out your course and get you started in the right direction. It isn’t everything that you need to know by any stretch of the imagination, but it will give you a basic foundation to build upon. Consider it your beginner’s map to Internet marketing profits. 1. Choose a targeted market The biggest mistake most people make when starting a business is that they choose a product and then try to find people who want to buy it. If that is the direction you are starting from on your journey, then you are going the opposite direction from your destination. Wise businesses operate from a different concept. They pick a market first, and then they pick a product those people are searching for. In other words, instead of trying to find leads to sell their product to, they find targeted leads and then ask them what they are wanting to buy. Don’t even consider starting a business until you know exactly where you are going to get your leads from. Think targeted customers first. Then, you can come up with a product for those individuals. Would you rather have 1,000 hits a day at your site of a general audience OR 10 hits a day of people who are desperate and willing to pay any price to buy your products? If you are smart, you will choose the people who are ready to buy! 2. Develop a Product Next, you need to develop a product or service for this market. Don’t just jump on the bandwagon of affiliate programs when you come to this step. There are three major ways to selling a product online: a. You create your own exclusive product. This is the best opportunity you have. If you develop your own product, you can pick it’s price, sell reprint rights to others, set up an affiliate program, etc. Don’t tell me you can’t do this. Tens of thousands of innovative entrepreneurs have used their own information products to get their careers started. You can to. Throughout your life, I am sure that there is something you have learned that you can share in a How-To product. Maybe you know someone else who has the right knowledge for a How-To product and you could offer to help them create a product if you both shared the rights to it. Don’t just jump past this opportunity and say it can’t be done. b. You buy the rights to a product or you JV for an offline product. You can buy the rights to successful products for $500 – $20,000. If someone else has created a product that you know your targeted market is interested in, offer them a large up-front fee for the rights to it. This way you can get your own product and never have to pay a penny in royalties. You can also search through magazines your targeted market reads and look for products people are selling. Then, give them a call and ask for the exclusive Internet rights to their product for a certain percentage of the profits or an up-front fee. c. You join an affiliate program. If you are just starting out online, this can be a good choice. You do have to keep in mind though that it doesn’t offer quite the profit potential that creating your own product or obtaining rights to one has.When choosing an affiliate program, make sure that it is something your targeted market cannot be without. They absolutely have to have it. Also pay special attention to the profits you receive from each sale. If you are only be paid 5% commissions on the sales of $10 books, you will only be making 50 cents per customer. It would take 2,000 customers just to
Can Any Inbound Linking Hurt My Ranking?
The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking. On the other hand, you can be penalized for illegitimate external linking. It is highly advised that you not link to any website or group of sites that may be involved in shady or unethical search practices. Doing so could result in being black-listed by Google, ultimately ruining your SEO strategy. Avoid this situation at all costs and ensure that all external links point to trusted and reliable sources. Having been involved in the internet industry for a large part of my working life, I have spent a lot of time researching and browsing the internet and reading websites, mainly for client design research, but also for occasional personal use. The one thing that I find most disappointing, is the apparent lack of thought going into website creation and it’s purpose, which in turn creates a missed opportunity for many e-businesses to become successful. My personal perspective on e-businesses and their websites, is that if they don’t take pride in their websites and show to their customers a passion for what they do, chances are, they won’t take pride in their products, and the passion for providing good customer service will also be missing. What you must remember, is that your web site is a direct reflection of you and your business. The appearance of your site is the most important factor in determining your potential success rate. In short, if your site doesn’t look professional or pleasing to the eyes at first glance, the majority of people will assume your products and/or services to be of similar poor standard. At the other end of the scale, you could fall into the trap of going overboard with the design and over complicate things with incorporating high costing flashy graphics. You may end up with a great looking and highly aesthetic web site, but the danger with this is that your site may prove unreliable and at times may take too long to load. There is nothing worse for a customer than trying to visit a slow loading site, and most will close the browser window in complete frustration. As i’m sure you will be able to work out, this will ultimately cost you business. The other major consideration (if not the most important) when designing a website is your content. Not just links, but content with passion, relativity, and understanding to the customer. When someone is searching for something in particular and they visit your web site, they’re visiting for a reason. Your site has something they want, Whether this be your product, service, and/or information. If they are unable to obtain what they’re looking for, they move on to the next site and so on. To be able to get your visitors to stay and look around your website, you must give them a reason to. Providing them with quality content will achieve this goal. There have been countless other lists and articles on the subject of website designing mistakes, but I have compiled my own list, from a designer’s perspective, of some pitfalls to look out for when considering either designing a website or purchasing a template. Remember that the simple, clear, informative and well designed sites are the most successful. If you are a current e-business and your sales aren’t what you had hoped, consider the above and take some time to look openly and honestly at your site. Spending money on improving your website is a much better investment than throwing money away on trying to advertise and market a site that just isn’t good enough to sell your product or services. If you are looking for a template or a custom designed website, be aware of the above and be prepared to ask your chosen designer or template provider questions to ensure that your hard earned money doesn’t go to waste on an inferior design, which contains any of the above. Asking questions won’t cost you a penny, and in doing so could actually save you a lot of money over the long term. Getting your website right first time is vital in terms of saving money and time. The earlier your website is up and running properly, the quicker you will be able to reap the rewards of a successful e-business. The prime mistake Newbies make is to put their website name into the Anchor Text. Unless your website contains your keywords this is a waste of a perfectly good link. Remember that Google puts a very big importance on those Anchor texts and they should always use your keywords. The second mistake is trying to put every single keyword into your anchor text and give that to everyone. There are two mistakes with this technique. 1.) Google assigns weight to each word in anchor text so if there are a lot of filler words (common in long sentences), they will “dilute” your target words. According to two recent surveys, conducted by Forrester Research and Gartner Group, ecommerce sites are losing $1.1 to $1.3 billion in revenue each year due to customers click- away caused by slow loading sites. If a page takes too long to load, your potential customer will not wait. Ultimately costing you business. Make sure you include proper META tags in the HTML of each page of your web site. META tags are HTML code that enable the search engines to determine what keywords are relevant to a specific site. About 80 percent of all web site traffic originates from the eight major search engines. It would be a good idea to make sure you’ve done your homework and fully understand how to optimize your web pages prior to designing your site.
The Importance of Anchor Text in Back-links
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand. Here is an example using fictional company “Acme Plumbing Supplies”: Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.
Absolute Links vs. Relative Links – SEO Value
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines index your page. It shouldn’t really make a difference, but many conclude that this is reason enough. Furthermore, content scrapers and RSS services may ‘repurpose’ your content legitimately (or not). In either case, shouldn’t a proper back-link be attributed to your site? This situation favours absolute links. Although this is a minor argument, it’s still worth considering.
Incorporation of Company Branding and SEO
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals. Once again, it should be emphasized that SEO is a series of guidelines rather than an exact science. Having said that, the following recommendation can be used to satisfy both sides of the equation. In general, keywords and phrases (i.e. SEO) should remain the focus of any early-stage company, while the incorporation of company branding should appear later in the evolution. This is simply a general statement and should not be taken word for word. The reasoning is pretty straightforward. At first, no-one knows the name of your company, but perhaps they are searching for your products or services. In other words, you want to target keywords and phrases that focus around your offering rather than your company. As you build loyalty and credibility, branding becomes more important. It’s at this point that you may want to incorporate corporate messaging to strengthen the relationship with customers and instill trust in your brand. One final thought about branding: if a searcher types in the name of your company, they are likely to find your website anyways. This is due mostly to anchor text and back-links. Therefore, optimizing for the company name is rather insignificant in most cases.
Strategic Use of Images in Search Engine Optimization
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency. In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation.
Google now discounts all reciprocal links
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal linking defies Google’s original intention with the algorithm. Quality content should attract links. The exchange of links is nothing more than a mutual agreement to unjustifiably promote others’ content with the end goal of promoting your own. Google doesn’t particularly like this (see Link Schemes). Some even claim that Google is now able to identify three-way linking schemes (i.e. website A links to website B, who links to website C, who links back to A). Whether this is true or not is hard to say. One thing is for certain though: inbound linking strategies should NOT be centered around reciprocal linking. This manufactured form of link creation is not well-received and is ultimately a waste of time. Instead, focus on creating unique, high-quality content in a given niche. The links will ensue.
