4 Social Media Marketing Tips For Effective SMM Strategy in 2024
As 2024 unfolds, it brings fresh prospects to redefine your social media marketing strategies and explore innovative avenues to enhance your marketing and promotional endeavors. Given the ever-evolving nature of interactive behaviors, staying aware of the latest trends is crucial to engaging with audiences.
It is necessary to keep up with where they are most active and resonating with messaging that aligns with these shifts. To assist you in this endeavour, here’s a brief summary of five significant trends to consider in your 2024 planning, which can refine your approach effectively.
1. Try and Experiment With Short Form Video Format
For your 2024 social media marketing plan, experimenting with short form video should be your top priority. We are sure, you have heard this a million times but it is a strategy that has the best results.
Short form video has been and will be one of the fastest growing content type on social media. Every social media platform like YouTube, Instagram, Facebook, and Snapchat, and even TikTok has made it a key engagement factor. With continuous growth and opportunities in short form video, content has reaped significant brand awareness benefits leading to business growth.
Moreover, the platforms are actively introducing new tools to simplify short form video creation for brands. These include generative AI tools capable of constructing video clips from text prompts.
It’s important to explore your options and observe what’s gaining traction to inspire your own ideas for potential short form video clips. Reposting your video clips across different platforms, while avoiding reposting watermarked content, can help maximize your ROI. With continued experimentation, you’ll improve your skills in this format. Given the enduring popularity of short form video, it’s essential to keep it on your radar.
2. Potential of Direct Messaging with Brands
The growing trend of direct messages has seen a favor with a shift from posting publicly on social platforms’ feeds. With bigger brands being cautious about what they share publicly, users’ priorities have shifted from the showcase of vague, daily highlights. In 2024, there is a shift of sharing content in private. Although private sharing is harder for brands to track, it is also challenging to infiltrate.
For businesses who want to become trusted brands, DMs should be utilised as a valuable connection channel. Being granted access to a potential customer’s inbox is a valuable promotional opportunity. It can increase the likelihood of your messages being read, thereby enhancing brand awareness and engagement.
With the help of direct messages, it is best to share exclusive offers. It can also be used for hyper-segmentation to maintain relevance, and a non-intrusive messaging process. Encourage people to sign up for these deals and explore ways to align your audience with your promotional offers. By doing so, you can capitalise on this shift and reap the benefits.
3. Explore Alternative Platforms Apart from the Mainstream Ones.
While X is declining as an advertising option, there are still opportunities for niche brands, and reduced competition may benefit some. However, for most brands, rethinking the X strategy is essential for 2024.
Considering this, it’s worth experimenting with smaller, niche social platforms to gauge results. Reddit and Pinterest, with their refined ad options and large user bases, offer potential for high engagement and purchase intent. Additionally, Snapchat remains a vital platform for younger demographics.
If you haven’t explored these platforms yet, the shift away from mainstream platforms presents a chance to test them out and assess their effectiveness. Moreover, emerging platforms like Threads, despite lacking ads currently, could serve as valuable organic brand awareness tools. With LinkedIn experiencing increased activity, exploring alternative platforms could be beneficial amidst changes in the advertising landscape.
4. Embrace generative AI tools For Creative Content
After testing various generative AI applications, it’s clear that while they may not fully replace manual work, they do offer valuable support for certain tasks. With generative AI becoming increasingly prevalent and improving over time, it’s essential to familiarize yourself with its capabilities and potential benefits for streamlining workflows.
Generative AI is expanding into new areas such as audio and video creation, promising significant advancements in these fields. However, it’s important to note that creativity and concept generation remain distinctly human abilities, as AI is inherently derivative and relies on existing data for output.
Nevertheless, there are numerous opportunities to leverage generative AI tools in optimizing various aspects of your processes. By gaining a deeper understanding of AI systems and staying informed about their evolution, you can effectively incorporate these tools into your workflow to enhance efficiency and productivity.
Understanding emerging trends in digital marketing is crucial for staying ahead of the curve and maximizing your efforts in 2024. Hopefully, these insights by SeoBay India will guide you in navigating the evolving landscape of digital marketing.
