concept of influence marketing

Now A days every brand wants to make their brand presence online amongst their target audience as quickly as possible. Lot of people talking about influencer marketing and even there are talks like in future influencer marketing can replace social marketing or content marketing. While it’s not the actual case as influencer marketing can’t exist without them.  If you haven’t heard about influencer marketing or not sure what it means exactly then you are at right place as we are going to break influencer marketing terms for our fellow digital marketers.

some basics about influencer marketing

What is Influencer Marketing Actually

As the name suggests influencer marketing is a type of marketing that simply focuses on using key-leaders or market influencer in relevance niche to drive your brands’ messages to a larger target audience in your market.  Influence marketing is hybrid of old and new marketing approaches. The idea of influencer marketing originated from celebrity endorsements and placing it in a modern day content driven social environment. The main difference between celebrity endorsements and influencer marketing lies in the results that are usually in collaborations between brands and influencers. In short there is a win-win situation for both the influencers and brands.

In influencer marketing, rather than marketing your brand’s message directly to large group of consumers, you inspire/ hire or pay influencers to get word out for your brand in their social media audience.

Influencer Marketing is Combination of Social Media and Content Marketing

Influencer Marketing often goes hand in hand with two other popular forms of marketing i.e. social media marketing and content marketing.

Influencer Marketing starts with finding potential influencers. Here you have to remember one important thing and that is influencers unlike celebrities can be anyone and it can be anywhere. For example influencer can be anyone like any popular fashion photographer on Instagram, or a well-known cyber security blogger who tweets regularly, or a respected digital marketing executive on LinkedIn who is being followed by fellow marketing researchers. You just have to find potential influencers that might spread your brand’s message to their social media channels.

Usually influencers will have a social media channel associated with them where influencers are expected to spread the word. They might be the owner of a YouTube channel with large curated fan following or they might be on Instagram with millions of followers over there. Sometimes influencer’s campaigns carry a content element as well in which either you create content for influencers or they create it at their own keeping the interest of their audience in mind. Social media and content marketing are often misunderstood as synonyms of influence marketing while they often fit themselves inside influencer campaigns as integral parts.

Influencer marketing = social media marketing + content marketing

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